NEWSLETTER
Our Awesome Clients
Our Awesome Partners
CASE STUDIES
OUR STORY
We’re a modern media company that proves an age-old truth: People love a brand that knows what they like. Being a part of Target has taught us a lot about media. Namely, instead of disrupting people’s lives, the media can deliver joy—when it’s done right.
For us, the right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One that promises to use everything it knows about people to anticipate what they’ll need—and delight them with it.
This requires striking a new balance between analytics and empathy, code and common sense, IQ, and EQ. It rewards choosing platforms that reflect a brand’s long-term vision over chasing vanity metrics for quarterly reports.
In short, it’s the act of moving media forward by making it meaningful to all of us:
★ By offering people the right messages in the right places at the right times—in ways that prioritize their privacy, intelligence, and values.
★ By putting brands—and their products—in the best position to grow business, gain trust, and build lasting relationships.
★ By giving agencies a clear picture of where their clients’ ads run, who they reach, and why.
Because at Digital Mind State, we believe media works best when it works in everyone’s best interests.
OUR PRODUCTS
Founder's Message
“Anticipate the future and know what your customers want before they do”- Mike Johns
The digital age is an age of paradox. You are not in control of your brand anymore, those people you thought about as targets, audience, or consumers are now content creators, critics, collectors, joiners and even influential spectators.
They have an influence over the development of your brand. Your brand is personal to them. How do you invite them to the conversation? You want to learn how to listen to those sentiments and ideas that make up your brand perception and reality in the marketplace.
There is also the other side, your brand needs to have a core attitude that embodies what your company stands for. This is beyond humanization, it’s about putting a face and a personality on your business. Today, we don’t just buy a product or a service anymore, we buy how that product and service makes us feel. People pay for brands, value and trust. Trust is the new gold!
How do you enroll yourself in the conversation? Learn how to listen to your own voice. Make that represent the intent and attitude of you brand in the marketplace. What kind of proof, measurement, plans do you need to participate? Companies must learn new skills, adopt new practices, create new governing systems, and inspire new thinking in order to sustain or regain growth.
